Ebook Free Competitive Identity: The New Brand Management for Nations, Cities and Regions
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Competitive Identity: The New Brand Management for Nations, Cities and Regions
Ebook Free Competitive Identity: The New Brand Management for Nations, Cities and Regions
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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
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Product details
Hardcover: 147 pages
Publisher: Palgrave Macmillan; 1st edition (November 13, 2006)
Language: English
ISBN-10: 0230500285
ISBN-13: 978-0230500280
Product Dimensions:
6 x 1 x 10 inches
Shipping Weight: 13.6 ounces (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
4 customer reviews
Amazon Best Sellers Rank:
#565,345 in Books (See Top 100 in Books)
If you want to know how a country can stand out from the crowd then this book makes ideal reading.
100 percent fulfilled as my expectations. Thanks to amazon.com
Thanks for the clean copy!
This is the best book I've ever read. I'm currently an international relations student with deep interest in public diplomacy and international marketing. Simon Anholt for sure is the new guru for public diplomacy and for branding concepts. Anholt explains very well the wroung and right concepts about brand, branding, nation brand and nation branding. He also gives a full insight about the globalization of the markets and the importance of Competitive Identity in the 21st Century. GREAT book. I strongly recommend it.
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